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- Child Rights Body Summons Netflix Sexually Explicit Content Accessible To Minors
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The National Commission for Protection of Child Rights (NCPCR) on Tuesday (23 July) issued a summons to the OTT platform Netflix. It states that sexual content is shown on Netflix's platform and this content is easily available to minors. This is a violation of the POCSO Act 2012.
NCPCR has said that a letter was written to Netflix on this matter in early June, but no reply was received. At the same time, no statement came from Netflix on the new summons issued by the commission.
The Commission, under Section 14 of the CPCR Act, 2005, has asked officials of Netflix to appear physically on July 29 at 3 pm with details of the steps taken by them so far in the matter.
According to media reports, Netflix has 12 million subscribers in India.
B-grade and low budget soft porn content as web series
According to media reports, between 2018 and 2024, many OTT platforms started offering B-grade and low budget soft porn content in the form of web series. On this, the Supreme Court and Delhi High Court implemented the rules of regulation on OTT. Now the government monitors the content of OTT platforms through Intermediary Guidelines and Digital Media Ethics Code Rules, 2021.
According to the rules, OTT platforms have to follow the classification, age rating and self regulation of their content themselves. If this is not done, then under sections 67, 67A and 67B of this Act, the government can block the objectionable content being presented.
Netflix started in 2004 story of success
Netflix's success story began in 2004, when its annual revenue increased to Rs 3.73 thousand crores. After this, the company's popularity and the number of subscribers grew rapidly. By 2005, about 50 lakh people had subscribed to it worldwide. But YouTube had also arrived in 2005.
Seeing the way Tube was expanding, Netflix started video streaming on its app for the first time in 2007. Now there was a WATCH NOW option on the app. People could watch their favorite movie directly without any DVD. This proved to be a game changer for the company. The company then made a deal with Blu Ray, Xbox 360 and now this company could stream its content on Netflix.
The culture of binge watching was brought about by Netflix
In an interview to Harvard Business Review, the CEO of Netflix said that disruption is very important to survive in the market. Netflix initially delivered DVDs to people's homes through couriers. Then it started broadcasting films and TV shows digitally.
He further said that now Netflix is spending a lot of money on creating content. In 2021, it spent Rs 1.35 lakh crore on original content. Earlier, after the release of an episode, one had to wait for a week for the next episode. Ending this culture, Netflix developed the culture of binge watching by releasing all the episodes together.
India The story of the beginning of OTT in
OTT was launched in the country in 2008. The first independent OTT platform was 'Bigflix'. It was released by Reliance Entertainment in the year 2008. After this, in 2010, Digivive launched India's first OTT mobile app named 'NextGTV'.
In 2013 and 2014, NexGTv became the first app to live stream IPL matches. Then in 2015, IPL live streaming made Hotstar (now Disney+Hotstar) the most popular OTT platform in the country.
In 2013, apps like Ditto TV and Sony Liv were also launched which started streaming shows aired on channels like Star, Sony, Viacom and Zee on OTT. After this, viewers started downloading these OTT apps on a large scale and started watching their favorite shows at any time of their choice.
Hype came during the Corona period
In the first three months of the Corona period in 2020, OTT platforms in India got 13% more views than in the last three months of 2019. During the first lockdown, Zee5 subscribers grew the most by 80%, while Amazon Prime was subscribed by 67% new users.
According to a report by Invest India, during the Corona period, the time spent by users on OTT platforms like Amazon Prime, Netflix and Disney Plus Hotstar increased by 82.63%. During the same period, people of the country spent 20.5% more time on free access platforms like YouTube.
By 2018, the market of OTT platforms in India was worth Rs 2150 crore. By the end of 2019, it increased to Rs 2185 crore. That is, there was an increase of 35 crores in just one year.
