Tuesday, November 5, 2024

Punjab's Trident Group associated with 'Bigg Boss': First tie-up of reality show with home textile brand, Padmashree Gupta said – will be seen as partner – Ludhiana News


MyTrident, a leading brand of premium home décor and luxury textiles, has officially announced its association with India's most prestigious reality show “Bigg Boss” Season 18 as the Home Décor Partner.

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This time in Bigg Boss Season 18, the entire look of Bigg Boss's new house will be equipped with MyTrident's premium home decor product portfolio. This information was given to the media by Padmashree Rajinder Gupta, founder of the country's well-known textile group Trident.

My Trident will enhance the entire decor of Bigg Boss house

Rajinder Gupta said that in this first-of-its-kind partnership, My Trident's exclusive range of luxury bedding and home textiles will enhance the entire decor of the Bigg Boss house, giving the viewers a new look of ultimate luxury and style.

This is the first time that Bigg Boss has partnered with a home textile brand, giving My Trident the opportunity to play a major role in transforming the interiors of the Bigg Boss house.

A historic moment for my Trident

Creating a new benchmark in reality TV décor This new partnership is a historic moment for MyTrident as it will be in the spotlight during India's most watched reality show. By associating with the powerhouse of pop culture and entertainment, “Bigg Boss”, My Trident is making its way into the hearts of millions of families this festive season and engaging them at the right time.

Neha Gupta Bector, Chairperson, My Trident said, “We are extremely excited to partner with Bigg Boss for the first time. As a brand deeply associated with luxury and comfort, this collaboration gives us the opportunity to highlight how our premium home decor collection can enhance any space.

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